Schwarzkopf BC pH 4.5 Color Freeze Micellar Shampoo Sulfate-Free 250ml United States

• Texture: gel;
• Hair issues: fading color, dullness and loss of shine;
• Time of application: as often as necessary;
• Age: 16+;
• Hair type: color-treated hair;
• Main benefits: offers a gentle and effective cleansing action, restores the hair to the optimal pH value of 4.5, stabilizes the hair matrix in order to freeze the pigments inside the hair structure, protects the hair structure from the damaging effects of external aggressions, restores softness and shine to the hair, prolongs the intensity of the hair color until the next salon visit;
• Formulated without: sulfates.

• Micellar technology, popular in skincare, removes accumulated oils and impurities from the surface of the hair and scalp;
• pH 4.5 Balancer Technology adjusts the hair to the optimal pH value of 4.5; this tightens and stabilizes the matrix around the cortex, therefore keeping the color pigments "frozen" deep inside the hair structure;
• Cell Perfector Technology seals off the surface of the hair, providing additional care and protection. Furthermore, it helps repair the hair strand from the inside, filling in structural gaps, and restoring elasticity, strength, and shine.

Apply Schwarzkopf BC pH 4.5 Color Freeze Micellar Shampoo Sulfate-Free to the wet hair and scalp, then massage gently. Leave on for 1-2 minutes, then rinse thoroughly. Because this shampoo does not contain sulfates, it won't create as much of a lather as traditional shampoos.