As I Am Long & Luxe Strengthening Shampoo 355ml (12 fl oz)

• Texture: gel;
• Hair issues: regular cleansing, breakage;
• Time of application: shower or bath;
• Age: 16+;
• Hair type: long hair;
• Main benefits: deeply cleanses and hydrates the hair and scalp, strengthens the hair, detangles the hair, prepares the hair for styling, reduces breakage;
• Formulated without: gluten, parabens, phthalates, petrolatum, mineral oils, DEA, lye.

• Pomegranate strengthens the hair follicles and stimulates microcirculation. At the same time, it boosts hair growth and reduces hair breakage as it brings out the natural oils of the hair;
• Passion Fruit has many antioxidants and fatty acids that promote hair health by boosting collagen production. As we age, the production of collagen, an essential vitamin for keeping our complexion plump, slows down. Thus, it is important to stimulate its synthesis;
• Aloe Barbadensis Leaf Juice, known as Aloe Vera, is a great moisturizer and has anti-inflammatory and antibacterial components. Thus, it prevents water loss and protects the scalp against itchiness and the hair from external damage. At the same time, it strengthens the hair and controls greasy hair;
• Biotin prevents hair loss while stimulating hair growth. Additionally, it attenuates scalp inflammation.

Rub As I Am Long & Luxe Strengthening Shampoo 355ml (12 fl oz) onto the palms and apply through wet hair and lather. Then, massage the hair and the scalp and let it sit for five minutes. Finally, rinse thoroughly and repeat the procedure if necessary.