Founded in 1910 by Gabrielle "Coco" Chanel, the House of CHANEL revolutionized the fashion world with simple, understated elegance and a timeless appeal. A similar revolution soon befell the world of fragrance, as Mademoiselle Chanel introduced the charismatic CHANEL N°5 in 1921. This icon of perfumery continues to be a bestseller today, confirming the timeless appeal of the CHANEL name.