Wella Koleston 5/37 Seductive Brown Permanent Hair Color

Wella Koleston 5/37 Seductive Brown Permanent Hair Color ensures a high-shine and high-impact result each time.

• Permanent coloration with a cream formula;
• Covers up to 100% of grey hair, thus ensuring a uniform color;
• The patented formula ensures a moisturizing action in each step, providing radiance and intensity;
• Prevents damage and boosts the seven signs of a healthy hair: vibrancy, smoothness, softness, moisture, luminance, strength and manageability;
• The Advanced Intense Gloss Treatment conditions the hair after coloring;
• The Color Reactivator enhances color intensity and luminosity in between color sessions;
• Has a pleasant and fresh floral fragrance;
• Has Water Protection Factor.

Hair colorations can cause allergic reactions, which can be severe. Wella Koleston 5/37 Seductive Brown Permanent Hair Color can only be used on head hair. Application on other areas may cause serious reactions (allergies and burns, blindness if the product is used on the eyelashes and eyebrows). Always do an allergy test 48 hours before using the product.

Do not color your hair if:

• You have a skin rash on the face or if your scalp is experiencing sensitivity, irritation, or is damaged.
• You have already had a reaction after coloring your hair.
• You have already had a reaction to a black henna temporary tattoo or have dyed your hair with henna.

• In the first coloration in long or dense hair, it is recommended to use 2 packs.
• For optimal results, this hair dye process should be performed on hair in good condition.
• After a perm or a straightening treatment, it is advisable to wait for 2 to 3 weeks before coloring the hair and perform a strand test before coloring the hair.
• Before applying, remove all jewelry from the hands and do not use any metallic object in or around your hair.
• To avoid staining, apply moisturizing cream in the face contour, near the hairline, and on the ears.

Preparation:

!! Safety Instructions !! Consider carrying out an allergy test on the skin, 48 hours before each use, even if you have colored your hair before. To do so, use a cotton swab to apply a small amount of coloring cream behind your ear. Do not touch, cover, or wash the area. If any sort of reaction occurs, do not use this hair dye.
Remember about placing a protective towel on your shoulders, preferably in a dark color (possibility of staining).
Wear disposable gloves and use them throughout the entire coloring process.

• The entire content of the coloring cream tube should be poured into the applicator bottle.
• Close the bottle and shake/stir until a uniform consistency is reached.

Application
(on DAMP/UNWASHED/DRY hair)