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Revlon Professional Pro You The Keeper Color Care Shampoo gently cleanses the strands while protecting color durability and improving vibrancy.
Revlon Professional Pro You The Keeper Color Care Shampoo is a professional formula that was specially developed to clean and care for color-treated hair. In fact, this shampoo is able to thoroughly eliminate daily impurities without stripping or damaging the color. As part of the Pro You The Keeper Color Care collection, this shampoo contains the exclusive Color Defending System. This advanced technology not only prevents fading and improves the longevity of your shade, but also contributes to shinier and silkier strands.
To do so, the Color Defending System resorts to two main factors. On one side, it has a Low Ph base formula that is responsible for helping the hair fiber better retain the pigment. As it happens, while an alkaline base opens the hair cuticle, acid products (pH <7), like this one, contribute to the closing and sealing of the cuticle. As a result, the strands are able to bind the color in for longer. Furthermore, this smart system also utilizes Anti-Fading Agents. In turn, these components prove to be efficient in mechanically creating a more homogenous surface and, therefore, make the cuticle sealing process easier and quicker.
To conclude, with each application, the Pro You The Keeper Color Care Shampoo works towards a more durable color that also displays extra vibrancy, shine and definition.
Use Revlon Professional Pro You The Keeper Color Care Shampoo on wet hair during your regular shower or bath routine. Then, massage the formula until it lathers, and rinse thoroughly. Finish by applying the conditioner or mask from the same range in order to obtain optimal results. This product is suitable for frequent use.