APIVITA My Color Elixir 7.44 Permanent Hair Color

APIVITA My Color Elixir grants optimal coverage of grey hair from the first application, for a vibrant, natural as well as long-lasting result.
• Color: blonde intense copper;
• Sustainable packaging: 50ml tube, 75ml bottle, insert with glued gloves and cap 100% recyclable; external packaging is made with FSC certified paper, 100% recyclable;
• COLOR MAGNET innovation stabilizes and seals the color into the hair structure;
• The product respects the natural balance of the scalp all the while delivering a pleasant fragrance;
• The texture is easy to apply and does not drip;
• It does not contain ammonia, PPD and resorcinol as well as alcohol, SLS, mineral oil, silicones, parabens and phenoxyethanol.

• Hair coloring relies on a chemical reaction to deliver the desired long-lasting results. This formula excludes as many potentially irritating ingredients as possible. However, there are not yet completely natural alternatives to deliver the same results;
• Conduct the sensitivity test 48 hours before application to check your personal tolerance to the product, even if you have previously used hair coloring products of this or another brand;
• Hair colorants can cause allergic reactions, which can be severe. This product is not intended for use on people under the age of 16;
• Rinse eyes immediately and thoroughly with water if any of the products (developer or the color mixture) comes into contact with them. Remove contact lenses before flushing eyes. If the irritation persists, consult a specialist;
• Apply the product in a well-ventilated room. Do not inhale or ingest the product;
• Remove all metal objects from hair before coloring. Do not use metallic instruments to perform the application;
• Do not exceed the recommended processing times;
• Store the product in a cool place, away from any source of heat and out of the light.

Do not color your hair if:

• You have a skin rash on the face or if your scalp is experiencing sensitivity, irritation, or is damaged;
• In the past, you have already had a reaction after coloring the hair;
• You have already had a reaction to a black henna temporary tattoo or have dyed your hair with henna. Temporary “black henna” tattoos may increase your risk of allergy.

• To begin with, take off all your jewelry and wear gloves. Do not remove it until the end of the application stage;
• Use a towel covering the shoulders to prevent your clothing from staining; to avoid staining the skin, apply a small amount of oil around the hairline;
• In order to achieve the best results, don’t shampoo your hair more than once for the following 24 hours after application; equally important, avoid hair mask and oil treatments one week before hair coloring;
• In order to achieve the best results, make sure that the room temperature is equal to or over 20ºC during application;
• If your hair is permed or chemically straightened, wait 15 days before coloring;
• For effective coverage of grey hair, it is very important to apply the dye in sufficient quantity, distributing it in fine sections;
• If you have highlighted hair, it may be necessary to go with more than one application to achieve a uniform color;
• If you have colored your hair with henna or any other semi-permanent color, it is key to wait until the color is completely gone before coloring to achieve an even result when coloring your hair again.

Preparation:

!! Safety Instructions !!

• Avoid contact with eyes and skin, as it may cause irritation. In case of accidental contact with skin or eyes, rinse immediately with abundant water;
• Do not use the product to dye eyelashes or eyebrows. Failure to follow these instructions may cause blindness;
• Keep the product out of reach from children;
• Use the product immediately after mixing and do not keep any leftover product. Never leave the mixture in a closed applicator.

To begin with preparation, pour the entire content of the color cream tube into the color developer bottle, with a mixing ratio of 1:1.5. Then, replace the cap of the bottle that now contains the mixture and shake it until it transforms into a smooth texture. The following step is to cut the tip off the applicator at the end of the cap and immediately start the application on dry hair.

Application on dry hair: