La Prairie Pure Gold is a nourishing and replenishing collection of skincare products that enhance the radiance of the skin, for a truly revitalized appearance. The secret lies in the exclusive Pure Gold Diffusion System, which delivers First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a gradual release of a revitalising active ingredient completes the sequence.