Schwarzkopf BC pH 4.5 Color Freeze Shampoo

• Texture: gel;
• Hair issues: color fade, dullness, loss of shine;
• Time of application: as often as necessary;
• Age: 16+;
• Hair type: color-treated hair;
• Main benefits: offers a gentle and effective cleansing action, restores the hair to the optimal pH value of 4.5, stabilizes the hair matrix in order to freeze the pigments inside the hair structure, protects the hair structure from the damaging effects of external aggressions, restores softness and shine to the hair, prolongs the intensity of the hair color in between salon visits;
• Formulated without: artificial colorants, silicones, SLS/SLES sulfates, ingredients of animal origin.

• Vegan keratin helps rebuild the hair fiber by refilling gaps where the hair's natural keratin has been damaged. As a result, the hair regains its strength and elasticity;
• Cell Equalizer Technology provides additional care by repairing the outer layer of the hair. As it restores strength to the hair, it creates a more pliable, softer, and shinier finish;
• pH 4.5 Balancer Technology adjusts the hair to the optimal pH value of 4.5. This tightens and stabilizes the matrix around the cortex, therefore keeping the color pigments "frozen" deep inside the hair structure. Working with lactic acid and calcium hydroxide, this technology provides an unrivaled anti-fade effect, perfect for color-treated hair.

Apply Schwarzkopf BC pH 4.5 Color Freeze Shampoo to wet hair and scalp, then massage gently. Leave on for 1-2 minutes, then rinse thoroughly. Because this shampoo does not contain sulfates, it won't create as much of a lather as traditional shampoos. However, it will leave your hair feeling just as clean.